Tiger Woods' chip on 16th reaches mythic proportions; TV ratings soar

• So it took a day, but everyone is now talking about Woods' amazing chip on 16 and where it fits into his career and the history of the game. I addressed this yesterday, so I won't go into it again. That said, USA Today had a story on the issue in today's paper.
  Woods seems to think the chip ranks right up there with his fabled six-iron at the Canadian Open in 2000.
  "Under the circumstances, it is one of the best I've ever hit," Woods said in his press conference following his win on Sunday.
  
• Nike isn't wasting time planning a commercial based around Woods' chip on Sunday. Hard to imagine a marketing oriented company like Nike would miss this kind of opportunity. After all, the damned Nike logo was front and centre as the ball rolled into the cup. Nike hasn't had great luck selling golf balls, so this is a great chance to convince those ProV1 users that Phil Knight's company can compete.
  
• The power of Tiger Woods cannot be underestimated. Television ratings are in and Woods' win over Chris DiMarco saw ratings shoot up 41% over a year earlier, when Phil Mickelson won an equally thrilling (I'd actually say more thrilling) victory over Ernie Els at last year's Masters.
  Though Mickelson has a huge fan base, he can't touch Tiger's ability to get the average sports fan to tune in. People who aren't even interested in golf will turn on the television if they here he is near the lead.
  The TV ratings numbers were the highest since Tiger won in 2001.