Monday, February 28, 2005

"Prestige Players Club" opens in Toronto

Though it has already been posted on this blog last month, today was the official opening of the Prestige Players Club in Toronto, a new concept that includes Angus Glen (which held the 2002 Canadian Open), The Club at Bond Head and Taboo.

The idea is to take public golf to semi-private model, allowing 1,000 players to "join" the three clubs for $5,000 -- without an initiation. All three are top tier courses -- though the access might be an issue for players joining the "club."

Nonetheless, it is an interesting model -- one that might become more common as courses come under financial pressure across North America. After all, who has $60,000 to join a club -- and then another $5,000 in fees each year?
This partnering arrangement would allow clubs to fill rounds and generate revenue from the start of the year -- and big factor in balancing their books.

By the way, The Club at Bond Head looks to be a pretty good Michael Hurdzan course -- though most of the design was done by associate Jason Straka. Most interestingly, it will have a caddie program of sorts included in the $200 green fee. I hope it works -- there are only a handful of courses in Canada with caddie programs, all of which are private clubs.

2 Comments:

At 6:31 PM, Blogger A WALK IN THE PARK said...

Robert, you have really put your finger on a pulse here. This may be a mini-watershed moment in the game and is at least a trend that deserves careful watch by those concerned with consumer access to great golf. A US group out of NY/NJ has done something similar with Pine Hill, Pine barrens, Twisted Dunes and Branton Woods...a super membership at $5000. A thought occurs...are they the same people? Also, can you tell us all more about whether you think this is a trend and whether or not to be alarmed. I note this...the Empire golf courses all toppped out at $125-140 with twilight at about $80...they had a BIG problem getting enough play. Thats why they are going quasii-private...I know some guys who lost jobs...terrible. All they had to do was charge less...greed kills.

 
At 12:05 PM, Anonymous Anonymous said...

Bond Head does look interesting...almost Eagle's Nest-like. Hurdzan and Fry are doing some decent work here...I hear Georgian Bay decent as well.

Matt

 

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