Greg Norman does business in Dubai

I'm always interesting getting press releases related to golf course development. However, the one I received from Hill and Knowlton (yes, the agency that was hired to spin Kuwait and the Salt Lake Olympics), is particularly worthy of investigation.
Apparently Norman has been working in Dubai to develop some golf properties with Sultan bin Sulayem.
The description of the meeting is quite funny. The media release describes it as being "a super exclusive business forum with Greg Norman, Sultan Bin Sulayem and David Spencer to discuss their joint golfing ventures commercial viability." My favourite bit is the following line: "The forum was hosted on Greg Norman's private jet as it flew across the skies of Dubai." Quite the meeting.
Anyway, the deal is about Nakheel Golf, a golf development that aims to create six courses in oil rich Dubai.
Dubai as a golf destination rivaling the likes of Florida, Scotland and Australia? Stranger things have happened.